Blackthorn’s Attendee Mobile App helps deliver IAB’s 2019 Annual Leadership Meeting (ALM)

Video of the app in action (shareable YouTube)

App functionalities

• Connection requests
• A two-sided opt-in for attendees to connect with each other
• Chat limit/throttling to control how many requests someone could send
• Connections were stored in Salesforce for post-event reporting on the most popular attendees
• Push notifications
• Initiated from Salesforce, Salesforce users could send push notifications to event attendees
• Connection requests received push notifications
• Feed
• Attendees could post pictures, comment, and like posts in the event feed
• Favorites
• Attendees could favorite sponsors, speakers, and sessions for quick access to their own agendas

Timing

The attendee mobile app is slated for release to all customers in Q2, 2019.