Events

Event Registration Page Examples

If you’re scheduling a meeting that requires registration, attendees will need to register their email address, name, and other optional questions. This will give you more information about your participants.

Event pages, event catalogs, and event emails are created using predefined templates. Before you can create an event page, you’ll need to create a template that meets your needs. You can design, save, and share multiple templates in advance to meet the various needs of your organization.

Event Registration Forms

Event registration forms shouldn’t be complicated to complete. Regardless of the type or size of the event, you can easily get started with a sample event registration form and customize it to match your colors and taste.

Choose from an array of pre-built event registration forms, or start with a blank event registration template and customize from scratch. With a form builder, you can choose from a variety of themes, widgets, apps, and fields, and drag and drop them to make your event stand out. In addition, your event registration form templates should be mobile-friendly, so that potential customers can register simply from home or from their mobile devices.

What Are Event Landing Pages?

Event landing pages are independent websites. They are created to turn website visitors into event attendees. A landing page is simply part of a creative event marketing campaign. The goal: generating leads. Another benefit is the ability to collect demographic data on prospects.

The Design of an Event Landing Page

Whether the conversion rate (how many readers take part in the event) is low or high also depends on the design of the landing page. It should be appealing, clear, and target group-specific. These 3 points are decisive: 

1. Convincing content

Design and texts go hand in hand. The content must be precisely targeted to the important information. There are 7 questions a landing page should answer the first time they skim it:

  • What is the event about?
  • What are the advantages for the participants?
  • When does the event take place?
  • Where does the event take place?
  • Why should I register immediately?
  • How much does the event cost?
  • How can you sign in?

The visitor should be able to see this information at a glance. Clear sections of text and clear headings help with this.

2. Use of wireframes

A wireframe is a conceptual draft of a landing page. This allows it to be sketched in advance. In this way, the landing page elements can be arranged in advance. A planning sketch helps to structure this.

3. Matching color concept

Both the color selection and the number of different colors must be chosen carefully. The colors should match the theme of the event and the corporate design of the company website and appeal to the target group.

Optimization of the Event Landing Page

After the basic questions have been clarified, the implementation begins. To achieve a high conversion rate, a landing page must meet the following points:

1. Title

The page title should arouse interest and make the benefits for the event participants clear. The title is the first thing the site visitor sees. It has to convince and make you want to read on.

2. Pictures

The images can have an emotional as well as an explanatory character. The target group decides which aspect should be in the foreground.

3. Videos

Videos are considered a secret weapon in landing pages and can drive conversion rates to unimagined heights. The advantages of videos:

  • Visitors stay longer on the landing page
  • Certain target groups prefer to watch videos rather than read texts
  • Videos can better illustrate the atmosphere of the event

4. Main navigation

The main navigation of the website has no place on the landing page. The visitors should concentrate fully on the displayed page and its content. Distraction is not wanted. The users should not be given the opportunity to jump to another page.

5. Call to action

In the call to action, added value for the potential customer should always be taken up. An advantage that convinces you to click the button immediately. For example, “Register now and secure the best seats” or “Register now and save 10%”. In addition, the call-to-action button should immediately catch the eye. It has to be big enough and also stand out in color.

An engaging call to action button must:

  • highlight the benefit for the event attendees
  • be big enough to be found instantly
  • have a traditional, rectangular button shape to be recognized as such
  • be in the field of vision and adapted to the reading habits of the visitors
  • stand out from the rest of the landing page with a contrasting color

6. Representation

The clearer the landing page, the better. Visitors should also be able to find all the important information about the event when they briefly fly over it. Bulleted lists, short paragraphs of text, and many headings help. It also makes sense to arrange the most important information in the upper part of the landing page.

7. Trust

You have to convince your landing page visitors that they can trust you and your offer. This is best done with the help of customer ratings, testimonials, references, awards, certificates, and guarantees. Furthermore, direct contact should be possible. Correct spelling and grammar should also not be underestimated.

Create a Registration Form That reflects Your Event

Birthday, webinar, conference, festival… Whatever the nature of the event, your goal is to bring together a group of people in the same place and share a unique experience. For this, it is essential to provide an attractive registration form that matches your event.

Your registration form must necessarily consist of information questions: surname, first name, email address, etc. However, your potential participants will not take much pleasure in answering this type of question. You must therefore create an attractive registration form that reflects your event. Why not include images, videos, or other teasers to improve the experience of your participants when they answer your questionnaire?

How to Create an Online Registration Form

There are many types of customizable registration forms online that allow you to plan an event. We will cover how to easily create one.

Online tools

Before using online form generators or an event ticketing solution, you have to ask yourself: what do I want to ask my participants, and what is the easiest registration process?

The classic form

Some sites offer you predefined recording templates to customize according to your needs. You can directly download a template to complete it or start from scratch by entering your questions.

It allows you to easily collect information but requires you on the other hand to pay particular attention to the number of participants you would want. In other words, you will have to communicate on the end of the registrations to your network and remove the form from your supports if your limit is reached otherwise, the participants will be able to continue to register and your refusal could be deceptive.

If your event is paid, it will also be more restrictive to add a payment method if your form does not have an integrated payment gateway.

Online ticketing

There are several online ticketing solutions. The advantage of online ticketing is that it allows you more complete and specific management of your event. You can collect information about your participants and send them essential elements such as an electronic ticket or a payment certificate if your event is paid for, after registering.

For example, some websites allow you to limit the number of registrations to an event by number (of participants) or by price options. Participants will see the number of places remaining and will be able to register freely. On your side, you will have the details of the registrations in real-time to plan your event. There is therefore no need to anticipate the closing of the ticket office when your last ticket is sold, it will automatically shut off and tell your contact list that the ticket office is closed.

If new seats become available for sale, you can reopen them and share them with your network. If you prefer to leave the possibility for participants to continue to register, you can implement a waiting list.

Online ticketing is a complete package that will save you precious time. It allows you to be a support on the net by generating traffic on your site for example. Having one can therefore also help you gain visibility. You can easily integrate it via a button widget on your site.

The Objectives of a Registration Form

When we organize an event, we fix the number of potential participants in advance to plan either the organization of the site if it takes place face-to-face or web support if it takes place at a distance. The registration form has an essential role in that it can quickly allow you to track the number of participants and notify the public if the limit has been reached.

Objective 1: Manage the number of participants

By allowing participants to register online for your event, you will be able to follow registrations to block registrations if the limit you have set for yourself is reached. Once the limit is reached, you can potentially create a waiting list if participants withdraw.

You can distribute the registration form to your contact list or distribute it publicly on your communication channels (website, social networks, blogs, pop-up on partner sites, online press, etc.). By counting the responses in real-time, you can easily distribute the participants to different times if it comes to workshops, for example.

Objective 2: Plan your event

The registration form gives you many options for planning the event. If you are organizing a meal, you can offer different menus to your participants so that they can collect their favorite choices. Another example, if you organize a race or a tournament, you can integrate questions relating to the number of the jersey or the mileage to be covered. You will therefore be able to organize your event according to the type of information collected.

Objective 3: Gather information about the participants

To find out more about your participants, an event can be a good opportunity to complete your database. For example, you want to know the average age of your participants, how they learned about the event, if they are members of your association, or even if they would like to be volunteers to help you on D-Day.

Do not hesitate to specify why you are seeking to collect information: satisfaction survey, desire to personalize the content to be offered to members, etc. Be transparent.

Conclusion

A clear structure, convincing content, and an appealing design are the three cornerstones of a good event website. If you follow the steps of “how-to”, you will create an appealing event website within a very short time, which will incentivize visitors to the site to register for the event.

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