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Increase Right-Fit Prospects Through Events

Do it in half the time with a 360-degree view of your constituents in Salesforce

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The Highest Rated Events App

on the Salesforce® AppExchange

Our 130+ 5-star reviews highlight our commitment to our customers...from helpful tips, to success and support, to product development.

You’re a Data Decoder, an ROI Rockstar, and the Backbone of Marketing

Events are crucial to institutional goals, like increasing enrollment, expanding your available market, building school pride with faculty, or skyrocketing your fundraising. But you need to answer the most important questions related to your events. How do you see if your event increased enrollment, engagement, or donations? How do you know whether your prospects or attendees took a desired action? Which efforts made the biggest impact? More importantly, how do you do that easily and efficiently? 

That’s where we come in.

Our Customers

Berry college uses

Better With Blackthorn

Built on the Salesforce Platform

Save days of work and ditch manual data imports due to limited event app integrations like Cvent or Hopin. Lead or Contact records are auto-created in Salesforce from registration forms. You can also view related events and attendees, and show success with out-of-the-box reports.

Virtual, Hybrid, and
In-Person Events

Institutional needs aren’t a “one-size-fits-all.” Create, run, and report on any event type. Connect your favorite conferencing and streaming accounts such as Zoom, GoToWebinar, WebEx, and more for easy virtual or hybrid event management.

Free & Paid Events

Running a free event? No problem. Paid events? Still got you covered. Give your constituents a safe, easy, checkout experience with over 120 payment gateways like TouchNet, CashNet, and more. We never store sensitive details, so all data is PCI-compliant.

Exceptional Attendee Experience

Events are often the first interaction with your organization. Give them a flawless experience with modern, user-friendly landing pages. Let your brand shine and increase conversion rates with pre-filled registration forms and QR code-check in.

Make Data-Driven Decisions With Real-Time Insights

Eliminate time-consuming data transfers and see event registration and attendance in real-time in Salesforce. Since your attendees are in the same system as your leads/contacts, you’re able to make decisions quickly with a holistic view.

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Our Success Stories

“Flexible and Comprehensive Platform”

Really impressed with the flexibility and configurability of the platform, and the fact that it’s housed purely in SFDC (as opposed to an inbound integration). The implementation and support team were present, attentive, and supportive throughout a complex implementation, and actively collaborate / seek input on product enhancements and development.

Richard Raudon
Product Owner (Salesforce Marketing Cloud)

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“Excellent Customer Service"

I’m routinely impressed by Blackthorn’s level of service. Response time is super quick, and they always provide very helpful information. They are constantly working on updates and monthly releases for new features and bug fixes based on customer feedback. Loving having a partner in the Salesforce native event space!

Alyse Patterson
Assistant Director, Marketing & Recruitment

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Smart Features for Marketing Leadership

Reporting Made Easy

We want to help you tell the world (or at least your leadership and colleagues) about your event’s success. Several reports are available to you right out of the box or you can customize your own. Show metrics like the number of attendees vs. invitees for an event or financials like budget, expenses, and invoices.

Integrate Your Marketing Platforms

Want to add your events to existing email journeys and track email metrics? Keep your marketing efforts on point by connecting existing platforms like Marketing Cloud, Pardot, and Marketo.

Built-In Automations

Increase registrations and attendee satisfaction by keeping communication flowing. Customize invitation, reminder, confirmation, waitlist, and post-event emails to reach the right people at the right time. Set-it-and-forget-it so you can be productive even while you’re away.

Significantly Reduce Duplicates

Decrease duplication rates with full, flexible control of your matching and duplication logic. When attendees register for your event and their information matches an existing Contact, Lead, or Account, you control if a record is created, ignored, etc.

Unbeatable Tracking With AttendeeLink

If you love streamlining as much as we do, you’ll flip over our AttendeeLink feature. Invite attendees to your event and see who opened, accepted, and declined your invitation. Even better? See those updates reflected in real-time in Salesforce. Enhance the user experience with pre-filled information on their registration form and check-in attendees using their QR code.

Save Time With Cloning and Recurring Events

Repetitive work? No thanks. You don’t have time to reinvent the wheel. Save time and increase efficiency by cloning previous events or create recurring events. Compare these events over time to gauge how you’re succeeding or what may need some tweaking.