Events

Connect with Attendees Pre and Post Event Using our New Email Template Builder

Blackthorn Team
February 28, 2022

If you use Salesforce to send emails, you know how challenging it can be to create engaging emails using only standard Salesforce email templates. Well, gone are the days of being limited to plain text emails or having to use to an outside email marketing tool to invite, remind or follow up with your audience. Blackthorn Events newest release empowers event planners to create beautiful, branded emails within Salesforce in minutes. The best part? No HTML or CSS experience is required, so teams can concentrate on what matters most- driving event awareness and creating killer user experiences.

 

Introducing our Email Template Builder, an ideal solution for organizations who are looking to do more with email and are unable to use Pardot or Marketing Cloud.

 

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This release represents another step we’ve taken towards streamlining event management and giving our customers the power to run in-person and virtual events entirely from Salesforce. We know data is gold and having visibility into all your customer interactions (registrations, attendance, campaign performance, new opportunities, paid transactions etc.) not only enriches your relationships, but the experiences you can offer.

 

Along with the data advantages that come with being a feature of the Blackthorn Events app, the Email Template Builder offers event managers the flexibility to:

 

  • Choose from pre-built templates or create a custom design with our WYSIWG drag and drop editor. No coding knowledge needed.
  • Incorporate video for dynamic content.
  • Save templates for brand consistency.
  • Upload images and logos in the file manager for quick access.
  • Add merge tags to automatically pull details from event and attendee records.
  • Send emails to targeted invite lists or individual attendees.
  • Share pre and post email communications on social media.
  • *Coming Soon: View additional tracking metrics like open rates and click rates.

 

How do I enable the Email Template Builder feature?

 

To get started, navigate to the Blackthorn Events Admin tab.

Blackthorn Events Event Management App - Setting up Blackthorn's Email Template Builder

Click on Metadata Updates in the left hand column.

Blackthorn Events Event Management App - Create Branded Email Templates in the Email Template Builder

Select Create Email Templates.

A notification will appear when the default email templates have been loaded.

Blackthorn Events Event Management App - Add Prebuilt Email Templates or Design your Own

 

Navigate to your preferred event record. On the right hand side, you should now see a new section called “Email Templates.”

Blackthorn Events Event Management App - Customize your Event Emails for Salesforce in the Email Template Builder

Select Email Templates, then click New in the right hand corner. You will be presented with the option to create a new email design or a new email from our templates.

Blackthorn Events Event Management Application - Build your own personalized email for events with the Email Template Builder

Click continue and then start personalizing your email by dragging and dropping your desired features!

Blackthorn Events Event Management App - Drag and Drop Editor Feature

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For full use instructions, visit our Email Template Builder support page.

 

Don’t have the Blackthorn Events app?

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We welcome you to explore all of Blackthorn Events features and benefits by taking it for a test drive. Start with a free trial today or talk to a sales expert for more information.

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