Fundraising isn’t easy. You need strong relationships with your donors, effective marketing communications, and helpful donor database management programs that enable you to fundraise with grace and ease.
Typically, fundraising requires an understanding of your donors, facilitated by comprehensive data analysis. This usually means financial analysis, email builders, mail merge, social media campaigns, direct mail campaigns to build awareness of your cause, and more.
Fundraising data is also important for mergers and acquisitions if your organization is able to do them. Nonprofit donor database management can save you hours by tracking receipts, monthly giving, tribute giving, matching gifts, and clicking on a button for tax receipting. It’s also perfect for event management.
Nonprofit donor database management programs allow donors to give online and allows them to track their own account information, too. It’s a tool for integrating fundraising and development activities. Often these systems are cloud-based management solutions aimed at reducing donor attrition. It’s a way to increase your revenue while decreasing your operating costs, and that increases your bottom line while giving you insight into your budget needs.
When you have a new donor, you want to first add him or her to your address book. You want that person to become a fan (person) of your organization.
Perhaps you want the donor to consider volunteering, which will open the door to better communication. You want that new donor to also tell others about you and communicate your value proposition to friends, peer-to-peer and become an advocate. You want the relationship to become almost like that of a marriage with great discussions and with relevance.
Communicating to him may involve email marketing and even personalization of the communication via proper semantics in telephone calls, paying careful attention to his preferences, social networks, and using a fair degree of intuition in the process.
With donor database management, you can predict trends that are usually unseen in the industry. The software utilizes an artificial intelligence component that has the capability for data analysis in minutes.
Once you have a better understanding of how the donor base is thinking, you can communicate with them better.
These types of data management systems are easily accessed on mobile phones and devices so being around a computer isn’t essential. They are economical as well, and affordable for even nonprofit startups at anywhere from $10-40/month per user for beginning level software, up to $50 per month for mid-level software, and then above $50/month for top level advanced database management.
The premium products may also include client management and tax management features. Asking for product bundling may also help if your preference is the premium products.
A: A donor database is a software solution for nonprofit organizations that gives you insight into why your donors are giving, what they are giving, and your nonprofit results / success. Donor databases are great for customer retention analysis.
Using information technology in customer relationship management for market capitalization gives you leadership in the community as you reach your individual consumer base. The data acquisition strategy and methods in the database software are based on solid decision making for best practice business processes.
A: Here are the benefits you can expect:
A: There are free donor databases, but they’re usually trial versions only. The complete version is never available for a free donor database trial period. You get what you pay for! The difference between free donor database software and premium database software is significant. If your desire is to streamline your nonprofit, this tool will help you immensely.
A: The problem with spreadsheets is the integration of data with business reporting. You won’t be able to do that with spreadsheets. The data management system acts as a resource for your entire business. You can see it as a business opportunity and a tool for your nonprofit’s portfolio (finance).
A: Ask your top management these questions:
A: Every nonprofit organization is a little different but here is a list according to different categories:
Customization of the Data Accumulated
Payments and Payment Processing and Costs
The Donor Database Management System Itself
Purchasing a donor database system is a big decision for any organization. Consider all the information in this article if you are making that decision in the next few months. You will want your organization to be able to grow and expand, and not be limited by making the wrong choice.