Blackthorn’s Attendee Mobile App helps deliver IAB’s 2019 Annual Leadership Meeting (ALM)

Wednesday, August 14, 2019

Blackthorn Team

Video of the app in action (shareable YouTube)

App functionalities

  • Connection requests
  • A two-sided opt-in for attendees to connect with each other
  • Chat limit/throttling to control how many requests someone could send
  • Connections were stored in Salesforce for post-event reporting on the most popular attendees
  • Push notifications
  • Initiated from Salesforce, Salesforce users could send push notifications to event attendees
  • Connection requests received push notifications
  • Feed
  • Attendees could post pictures, comment, and like posts in the event feed
  • Favorites
  • Attendees could favorite sponsors, speakers, and sessions for quick access to their own agendas


The attendee mobile app is slated for release to all customers in Q2, 2019.

Wednesday, September 12, 2018


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