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Blackthorn’s Attendee Mobile App helps deliver IAB’s 2019 Annual Leadership Meeting (ALM)

Wednesday, August 14, 2019

Blackthorn Team

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Video of the app in action (shareable YouTube)

App functionalities

  • Connection requests
  • A two-sided opt-in for attendees to connect with each other
  • Chat limit/throttling to control how many requests someone could send
  • Connections were stored in Salesforce for post-event reporting on the most popular attendees
  • Push notifications
  • Initiated from Salesforce, Salesforce users could send push notifications to event attendees
  • Connection requests received push notifications
  • Feed
  • Attendees could post pictures, comment, and like posts in the event feed
  • Favorites
  • Attendees could favorite sponsors, speakers, and sessions for quick access to their own agendas


The attendee mobile app is slated for release to all customers in Q2, 2019.

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