Back in March, when businesses canceled in-person events to help fight the spread of COVID-19, we realized an immediate need to help our customers pivot from in-person to virtual events. Since then, we’ve helped institutions like The HU University of Applied Sciences Utrecht, and non-profits like IVL create virtual events at scale and with impressive success. The HU saw over 9,000 attendees join 400 engaging admissions events (more attendees than their in-person events)!
Our upcoming release will showcase our most significant innovation since March towards managing virtual events. Customers using GoToWebinar, Zoom (meetings and webinars), and Webex can manage all virtual event data and reporting in Salesforce, which has several benefits for event planners:
- Simplify Virtual Event Planning Logistics: Connect webinar accounts to Salesforce to create new webinars without leaving Salesforce.
- No Attendee Data Imports/Exports: Automatically register attendees to the webinars from our customizable landing pages and registration forms, or directly from your event records in Salesforce. No import/export of Zoom data needed!
- Auto-Marked Attendance: Attendees who join the meeting or webinar are automatically updated from “Registered” to “Attended” in Salesforce. ← This is MAGICAL and very powerful for post-event communications using marketing automation tools like Marketing Cloud.
- Powerful Reporting: Utilize Salesforce’s powerful reporting to gain insight such as who attended your event, which events are most popular, which events resulted in the highest ROI, and more.
So how does it work?
Setup is simple. From the App Launcher, go to Webinar Accounts and add a new account. Select your webinar provider, enter your credentials, and click authorize. Your webinar account will automatically populate with Name, Email, and Organizer Keys.
From the Event Record, click Create Webinar, select the webinar account that you previously authorized, and your Webinar ID information is automatically added to the event.
I’m already using Blackthorn. How do I enable this feature?
Full instructions for this setup process can be found on our support page. If you use GoToWebinar, the integration is in the final stages of testing and will be available late August 2020. If you use Zoom Meeting/Webinar and Webex, full integrations will be available in a later release.
Interested In Finding Out More About Blackthorn Events?
These are just a few of the many benefits of managing your entire event process, including virtual and in-person events, entirely in Salesforce with Blackthorn Events. From event set up to post-event surveys and reporting, we’ve got you covered!