Fringe, a lifestyle benefits platform, is shaking up the employee benefits industry by asking, “What benefits meet needs now?” Instead of focusing purely on long-term or more traditional programs, Fringe makes it easy for employers to give employees access to subscriptions, services, and experiences that create an immediate impact. Think popular services like Netflix, Uber, Blue Apron, and wellness and family-oriented incentives that emphasize the here and now. And with team connection and office culture looking different these (WFH) days, fostering moments of genuine camaraderie is a real challenge. Fringe helps build and promote that connection by giving employees the power to pick the benefits they want.
Employers award their employees points. Those points can then be spent on the Fringe platform, which features over 300 vendors. Along with giving monthly benefits and rewards for a job well done or a milestone reached, Fringe is being used to celebrate anniversaries and incentivize referrals.
Fringe memberships are subscription-based. Initially, Fringe was using Quickbooks to manage their invoices and track rewards given by employers to employees. With only a part-time bookkeeper, the manual entry and time required to reconcile the point system, manage subscription updates, other fees, vendor accounts, and new customer onboardings became too burdensome, especially as Fringe began to scale. As their customer volume grew, it became apparent that to advance their growth, Fringe needed a solution that could handle subscriptions and centralize their financial data in one location.
“No matter what happens, no matter what challenge you have along the way, Blackthorn’s team is going to partner with you on a deep level to ensure the product delivered is exactly what you need it to be.” – Andrew Dunlap, Co-Founder of Fringe.
Having used some of Stripe’s services in the past, Fringe knew they wanted to leverage Stripe Billing for subscription management. And because they were already heavily relying on Salesforce as their CRM, Stripe recommended they utilize Blackthorn Payments.
Built inside of Salesforce, Blackthorn Payments lets teams like Fringe create customizable subscription workflows to process credit, debit, and ACH payments directly from their org, all while connecting PCI-Compliant Stripe transaction data to customer records.
For Andrew Dunlap, Co-Founder of Fringe, Blackthorn was the solution they were looking for.
“Blackthorn now sits at the center of all of our billing. It removed the lift of having to manually create and send invoices and helps us tie paid invoices to all of our Salesforce data for a clean audit trail. We’ve automated the entire invoicing process through Blackthorn with Salesforce, and have seen a huge ROI since implementing Payments.”
Being able to rely on a single source of truth via their Salesforce CRM has given Fringe the freedom to scale. Today, Fringe is helping employers delight employees in 35 different countries and has been featured in top publications like Forbes, Fast Company, and Inc.
Need to tie your financial data safely and securely to your customer information? Schedule a demo to learn how Blackthorn Payments can help you streamline subscriptions and payment processing in Salesforce.
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