Ted Rogers School of Management sees increased student engagement with targeted virtual experiences thanks to event data in Salesforce

Toronto Metropolitan University

Home to nearly 11,000 students and more than 250 industry-connected faculty, the Ted Rogers School of Management (TRSM) at Toronto Metropolitan University is Canada’s leading diverse, entrepreneurial business school centered in an urban learning environment. TRSM is developing collaborative, creative leaders who will drive 21st century business forward while making a positive impact on society.

When the shift to virtual events occurred in early 2020, the Ted Rogers School of Management quickly realized they needed to standardize their event management systems on to a single platform. As the Ted Rogers School of Management is already using Salesforce, Blackthorn Events was the perfect compliment to their CRM. With Blackthorn Events, the Ted Rogers School of Management was able to gain valuable insights into their attendance data, enabling them to target specific audiences with engaging virtual experiences.

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