Why your event data goes cold before your team can use it
Your event just ended. Attendees are still thinking about the sessions, the people they met, and what they signed up for. That’s the moment your team should be following up.…
Your events. Your data.
All in Salesforce.
Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data. Plan in-person, virtual, and hybrid events, take payments, and message attendees — all without leaving Salesforce.
Trusted by associations, universities, and enterprise teams running events of every size.
Blackthorn replaces spreadsheets, sync errors, and disconnected registration tools with one system built natively inside Salesforce.
Salesforce event management without integrations
Unlike other solutions, our award-winning native apps work within Salesforce, bringing event management tools directly to your existing workflows and customer data—no tricky integrations required.
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Event management software, right in your CRM
- Plan in-person, virtual, and hybrid events
- Process one-time and recurring payment transactions
- Communicate with attendees via personalized SMS
- Identify and secure sensitive PCI and PII details
The fix isn't more integrations. It's event data as Salesforce data.
See what changes when event data lives in Salesforce: how it's built, how the data moves, how attendees experience it, and what you can prove.
Native, no tricky integrations.
Event data lives on the same objects, fields, and permissions as the rest of your CRM. No time-consuming data exports. No jumping between platforms. No API keys to babysit. No second system to reconcile. Zoom, Stripe, and Sendgrid still plug in for video, payments, and email, all flowing back to one Salesforce record.
From badge scan to booked meeting in minutes.
No CSV export. No nightly batch job. No middleware to maintain. The moment someone checks in, Salesforce updates the record, scores it, and routes the follow-up.
Automate the busywork, personalize what matters.
Send the right message to the right attendee before, during, and after the event. Take payments without a separate checkout tool. Build a targeted guest list in seconds with Agentforce instead of an afternoon in spreadsheets.
One system, whether you run 5 events a year or 500.
Calculate each event's ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights. Purdue for Life grew event registrations 40% and traced $500K in donations directly back to event sign-ups. Smaller teams see the same pattern: one system that scales, instead of five tools that don't.
What our customers say
Smarter planning, powered by the data you already have.
Build a guest list in seconds instead of an afternoon, using the same Salesforce data you already have on hand.
Blackthorn Events works with Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service registration, and uncover actionable insights based on your past event performance.
What’s new at Blackthorn
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Event management tools, right in Salesforce
See how Blackthorn radically simplifies event management for orgs of all sizes.