Your events. Your data.
All in Salesforce.

Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data. Plan in-person, virtual, and hybrid events, take payments, and message attendees — all without leaving Salesforce.

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Blackthorn events dashboard provides insights into all your event data, directly in Salesforce

Trusted by associations, universities, and enterprise teams running events of every size.

Blackthorn replaces spreadsheets, sync errors, and disconnected registration tools with one system built natively inside Salesforce.

Salesforce event management without integrations

Unlike other solutions, our award-winning native apps work within Salesforce, bringing event management tools directly to your existing workflows and customer data—no tricky integrations required.

Plan

Events

Coordinate event registration and management with comprehensive planning tools and analytics. Directly inside Salesforce records, your team can track attendance, budgets, and sponsor commitments without exporting anything to a spreadsheet.

Learn more about Events

Track

Performance Reporting

Event data usually arrives in Salesforce too late — by the time scans become leads and leads become accounts, the moment's already gone. Blackthorn keeps event data in the same Salesforce objects, automations, and dashboards your team already uses, so nothing has to wait to matter.

Learn more about Salesforce data

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Blackthorn events dashboard keeps all event data in one place.

Event management software, right in your CRM

Plan in-person, virtual, and hybrid events
Process one-time and recurring payment transactions
Communicate with attendees via personalized SMS
Identify and secure sensitive PCI and PII details

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Plan

Organize in-person, virtual, and hybrid events with branded websites, attendee registration, and integrated payments functionality.

Blackthorn events includes an event landing page builder that easily syncs with your website.

Promote

Inform your audience of upcoming events and maximize their engagement with personalized, scalable SMS messaging.

Manage

Oversee check-in and monitor attendance right in Salesforce. Give event-goers mobile access to tickets, agendas, venue maps, and more with the Navigator app.

QR codes and event badge scanning, all included in one dashboard with Blackthorn.

Measure

Calculate each event’s ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights.

Keep track on your event performance with Blackthorn events data dashboard.

Illustration showing how Blackthorn events plans events without the mess when all data and event elements stay in one platform. — Plan events without the mess

Plan events without the mess

No time-consuming data imports/exports
No jumping between platforms
Use Agentforce with your event data

For me, from the beginning, it’s always been the people. I could tell they believed in the product, and I could trust that if something didn’t work, they’d figure out how to make it work for us.

When it comes to the complexity of our programs, as well as the sheer volume of programs… Blackthorn was the only one who checked the majority of those boxes that we needed.

Power smarter, faster planning with Agentforce

Blackthorn Events leverages Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service workflows, and uncover actionable insights based on your past event performance.

What’s new at Blackthorn

July 27, 2026

Event management tools, right in Salesforce

See how Blackthorn radically simplifies event management for orgs of all sizes.

Book your demo

Blackthorn

Your events. Your data.
All in Salesforce.

Trusted by associations, universities, and enterprise teams running events of every size.

Blackthorn replaces spreadsheets, sync errors, and disconnected registration tools with one system built natively inside Salesforce.