Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data.
Unlike other solutions, our award-winning native apps work within Salesforce, bringing event management tools directly to your existing workflows and customer data—no tricky integrations required.
Organize in-person, virtual, and hybrid events with branded websites, attendee registration, and integrated payments functionality.
Inform your audience of upcoming events and maximize their engagement with personalized, scalable SMS messaging.
Oversee check-in and monitor attendance right in Salesforce. Give event-goers mobile access to tickets, agendas, venue maps, and more with the Navigator app.
Calculate each event’s ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights.
We can see registrations in real-time, whether we're reaching our target audience, and we can adjust our marketing efforts to respond.
Being able to see all event attendance information within Salesforce is making managing events much easier. We no longer need to export and import data.
Blackthorn just works. It’s a good product, built on Salesforce, so you know it’s going to be there when you need it. They are always willing to help and provide top-notch customer support. We’re a Blackthorn customer for life.
Blackthorn Events leverages Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service workflows, and uncover actionable insights based on your past event performance.
A trillion-dollar industry is quietly undergoing a structural reckoning. Events have moved from marketing line items to revenue infrastructure — and the technology stack underneath them hasn’t kept up. The U.S. events market alone reached roughly $285 billion in 2024. Organizations aren’t scaling back. According to the 14th Annual Global Meetings and Events Forecast from […]
Aaron Schwartzbord Event management software (EMS) is evolving rapidly as teams consolidate tools, manage diverse event portfolios, and demand defensible ROI. In 2026, the priorities are clear: unified, Salesforce-native platforms, AI-driven automation, seamless attendee communications, and real-time analytics—all without middleware, manual exports, or data silos. This guide breaks down the must-have features, how leading event platforms connect […]
Lauren McCullough See how Blackthorn radically simplifies event management for orgs of all sizes.
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