Your events. Your data.
All in Salesforce.

Blackthorn Events turns your existing Salesforce® CRM into event registration and management software powered by your connected data. Plan in-person, virtual, and hybrid events, take payments, and message attendees — all without leaving Salesforce.

Blackthorn events dashboard provides insights into all your event data, directly in Salesforce
G2 badges show Blackthorn Events rankings for summer 2026, including Leader, High Performer for Enterprise, Customers Love Us, and more.

Blackthorn replaces spreadsheets, sync errors, and disconnected registration tools with one system built natively inside Salesforce.

Blackthorn events dashboard keeps all event data in one place.

Event management software, right in your CRM

  • Plan in-person, virtual, and hybrid events
  • Process one-time and recurring payment transactions
  • Communicate with attendees via personalized SMS
  • Identify and secure sensitive PCI and PII details

The fix isn't more integrations. It's event data as Salesforce data.

See what changes when event data lives in Salesforce: how it's built, how the data moves, how attendees experience it, and what you can prove.

Native, no tricky integrations.

Event data lives on the same objects, fields, and permissions as the rest of your CRM. No time-consuming data exports. No jumping between platforms. No API keys to babysit. No second system to reconcile. Zoom, Stripe, and Sendgrid still plug in for video, payments, and email, all flowing back to one Salesforce record.

Illustration showing how Blackthorn events plans events without the mess when all data and event elements stay in one platform.

From badge scan to booked meeting in minutes.

No CSV export. No nightly batch job. No middleware to maintain. The moment someone checks in, Salesforce updates the record, scores it, and routes the follow-up.

QR codes and event badge scanning, all included in one dashboard with Blackthorn.

Automate the busywork, personalize what matters.

Send the right message to the right attendee before, during, and after the event. Take payments without a separate checkout tool. Build a targeted guest list in seconds with Agentforce instead of an afternoon in spreadsheets.

Manage event attendee communications from one platform with Blackthorn messaging.

One system, whether you run 5 events a year or 500.

Calculate each event's ROI with detailed reporting dashboards, feedback surveys, and AI-powered insights. Purdue for Life grew event registrations 40% and traced $500K in donations directly back to event sign-ups. Smaller teams see the same pattern: one system that scales, instead of five tools that don't.

Keep track on your event performance with Blackthorn events data dashboard.

Smarter planning, powered by the data you already have.

Build a guest list in seconds instead of an afternoon, using the same Salesforce data you already have on hand.

Blackthorn Events works with Agentforce to enable even more personalized event management. Construct highly specific guest lists in a flash, enable attendee self-service registration, and uncover actionable insights based on your past event performance.

Agentforce

What’s new at Blackthorn

Event management tools, right in Salesforce

See how Blackthorn radically simplifies event management for orgs of all sizes.

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