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IAB Replaces Four Event Apps with One: Blackthorn Events

Wednesday, August 14, 2019

Blackthorn Team

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


In 2016, Blackthorn began building a complete event management experience, native to Salesforce. The Interactive Advertising Bureau (IAB) trusted the Blackthorn team to deliver on their event management goals:

  • A central portal where their members could register for events
  • An iOS and Android mobile app, where members could network with each other at events
  • A central database to manage their unique processes in addition to events around certification, learning management, and others.

Fast forward to October 29, 2018, and Blackthorn delivered a 700 person conference for IAB, facilitated over 500 meeting requests between attendees, processed all payments, and more, using Blackthorn technology, built on Salesforce and AWS.

IAB migrated off of Fonteva, Cvent, Attendify, and is in the process of migrating off of Eventbrite to use only Blackthorn to deliver all of their events. This is important to IAB because:

  • Integrations between systems are reduced, making overall systems management easier
  • IAB gains one view of its member within Salesforce: All of the events they’ve attended, in-event meeting requests facilitated, and additional data related to a single Contact in Salesforce
  • Members can access all of their information from a central portal and mobile app

The components of Blackthorn’s stack include:

  • An event management application, Blackthorn | Events, native to Salesforce. The app enables organizers to manage: Registration, custom questions, attendee matching, Speakers, Sponsors, and much more.
  • A Payment management application, Blackthorn | Payments, native to Salesforce. The app enables event organizers to charge and refund payments natively in Salesforce, take payments by card and ACH, and send invoices to customers for larger payments.

Reach out to us at We can provide you a demo, answer questions, and help you get going on a trial! Pricing is on our AppExchange listing.

Screenshots of their app are below.

Blackthorn Team



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